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Dr Phil Emerson – Technical Research Director – AMSRS member
Phil has moved between market research and academia for most of his working life, combining a history of corporate research for Amatil (where his role was to create new techniques that provided the corporation with a genuine marketing advantage) with academia (at UTS and as Senior Lecturer at Macquarie Graduate School of Management) and research supplier (co-founding Emerson & Hughes 25 year ago)
Phil specialises in mathematical modelling and multivariate statistics. One of his current preoccupations lies with improving online surveys by designing new question types that truly engage respondents and novel ways of extracting information from data.