The Advantages Of Engaging Your Respondents
Collect Better Data
Interactive question types force respondents to stop, think then act creating more considered data to be collected.
Flatlining is caused by respondents racing through a survey selected the first answer in each question. Interactive question types end this problem.
Enhance future participation
Reverse declining panel response rates and panel sizes..
Improve Responce Rates
Respondents who are engaged are far more likely to complete a survey.
Create a positive brand response
Even a survey reflects on your business. It should look as good and important as you think your business is.
When forced to use the mouse to drag around items respondents are forced to slow down and consider their choices.
Reduce Field Durations
Surveys that result in higher completion rates reduce the time in field.
Surveys that spend less time in the field cost less human and digital resources required to complete them.
Boring surveys are easily avoided with interactive question types and lots of imagery.
There are two major ways SMP helps you to engage respondents.
Firstly by providing interactive question types that involve the respondent and force interaction.
Here are some examples