With a broad range of simple and innovative question types, crafting the right question is easy.
Because we have designed SMP with market research in mind all our question types come with a high number of easily configured options such as randomization, text formatting, masking, embedding, looks and styles, images, columns, and much more.
Controlling your respondent and collecting good data is easy with SMP’s sophisticated visual routing tools.
Designed by research propeller-heads with the aim of making powerful skip rules, quotas, pipeing, re-directs, loops and groups, recoding and computes easy.
A great survey looks great. ‘SMP’s Theme Controls’, empowers you to design beautiful surveys.
Your survey is a reflection of you and your company. With the SMP Theme Editor, Themes Library, and header and footer controls, SMP lets you create almost any look and feel.
Inviting respondents to take your survey is easy in SMP. There are any number of easy to manage ways.
In SMP you can upload a panel and invite respondents with our invitation system, find paid sample automatically with CINT, or send your survey link to one of the many sample houses for completion. The process is simple with SMP Survey Software.