PIPING 101

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Using the simple piping feature to pipe answers selected or not selected by the reposndent to another question.

Piping is used by researchers to present a set of answers to the respondent that are relevant to previous questions asked or qustions that are about to be asked.  They help make surveys more sensible to the respondent and ensures the answers you get are logically consistent.

The SMP system comes with very simple and advanced piping features.  This first example outlines the simple piping feature that is available with all question types.  For more advanced piping options using the “Pipe” question type read PIPING 102.

In the following example the researcher wants to find out which internet browsers the respondent has used, and of those find out which is their preffered.  Rather than just include every possible answer in both questions it makes more sense to restrict the possible answers to the second question to only those selected in the first question.  The questions would look like this.

Q1. Which of these internet browsers have you heard of?

Click on all that apply.

 

  1. Internet Explorer
  2. Firefox
  3. Chrome
  4. Opera
  5. Other (Write in)

In the next question we ask about which one of these browsers they use most of the time.  Lets say the respondent selected items 1, 2 and 5 and they wrote in Netscape as the answer for 5.  Using the simple piping function built into every SMP question, SMP would render the question on the screen like this:

Q2. And which of these internet browsers do you use most of the time?

  1. Internet Explorer
  2. Firefox
  3. Netscape

This feature is used often in market research surveys and it ensures that the data obtained from the research is internally consistent.  Without this piping feature you would have to list all the items in both questions, Q1 and Q2 and it would be possible for the respondent to select a browser as their main browser that they have not even heard of before.  The uses of this feature are many and varied.

Useing this simple piping feature in SMP is easy.  First design your first question in the usual manner.  Then when designing the second question, rather than entering the possible answers, select the question that has the answers in it (in this case Q1) that you wish piped through to question 2 (Q2) from the piping option dropdown in the question parameters grid.  This will cause anything selected by the respondent in Q1 to be used as a possible answer in Q2.

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Note: SMP stores and pipes the answer typed in to an “Other (Write In)” option, which is a really useful feature.

You can also pipe all the answers that the respodent did not select by checking the “Reverse Piping” check box.  An example of using this feature is collecting a brand repertoire. Your first question might be:

  • Q1.  What is the main internet browser that you use?  and the follow up question might be,
  • Q2.  And what other browser do you use from time to time.

In this example you want to pipe through the answers not selected so that the respondent is forced to pick a different browser.

 

To see these examples in action click on the following link.

PIPE EXAMPLE LINK

author – John Hughes – jhughes@smpsurveys.com

 

 

 

PIPING 101 – Using the simple piping feature to pipe answers selected or not selected by the reposndent to another question.  

Piping is used by researchers to present a set of answers to the respondent that are relevant to previous questions asked or qustions that are about to be asked.  They help make surveys more sensible to the respondent and ensures the answers you get are logically consistent.

The SMP system comes with very simple and advanced piping features.  This first example outlines the simple piping feature that is available with all question types.  For more advanced piping options using the “Pipe” question type read PIPING 102.

In the following example the researcher wants to find out which internet browsers the respondent has used, and of those find out which is their preffered.  Rather than just include every possible answer in both questions it makes more sense to restrict the possible answers to the second question to only those selected in the first question.  The questions would look like this.

Q1. Which of these internet browsers have you heard of?

Click on all that apply. 

 

  1. Internet Explorer
  2. Firefox
  3. Chrome
  4. Opera
  5. Other (Write in)

In the next question we ask about which one of these browsers they use most of the time.  Lets say the respondent selected items 1, 2 and 5 and they wrote in Netscape as the answer for 5.  Using the simple piping function built into every SMP question, SMP would render the question on the screen like this:

Q2. And which of these internet browsers do you use most of the time?

  1. Internet Explorer
  2. Firefox
  3. Netscape

This feature is used often in market research surveys and it ensures that the data obtained from the research is internally consistent.  Without this piping feature you would have to list all the items in both questions, Q1 and Q2 and it would be possible for the respondent to select a browser as their main browser that they have not even heard of before.  The uses of this feature are many and varied.

Useing this simple piping feature in SMP is easy.  First design your first question in the usual manner.  Then when designing the second question, rather than entering the possible answers, select the question that has the answers in it (in this case Q1) that you wish piped through to question 2 (Q2) from the piping option dropdown in the question parameters grid.  This will cause anything selected by the respondent in Q1 to be used as a possible answer in Q2.

Note: SMP stores and pipes the answer typed in to an “Other (Write In)” option, which is a really useful feature.

You can also pipe all the answers that the respodent did not select by checking the “Reverse Piping” check box.  An example of using this feature is collecting a brand repertoire. Your first question might be:

  • Q1.  What is the main internet browser that you use?  and the follow up question might be,
  • Q2.  And what other browser do you use from time to time. 

In this example you want to pipe through the answers not selected so that the respondent is forced to pick a different browser. 

 

To see these examples in action click on the following link.

PIPE EXAMPLE LINK

author – John Hughes – jhughes@smpsurveys.com